Overview
The Portland Trail Blazers are one of the Pacific Northwest's most recognizable sports brands. For this campaign project, my team developed a strategy to strengthen connections with younger fans by transforming game-day engagement into a more social, community-driven experience.
ROLE
FOCUS
SKILLS
Audience Engagement Strategist
Sports Marketing & Fan Culture Development
Campaign Planning • Audience Research • Experience Design
Younger audiences increasingly seek community-driven entertainment experiences rather than passive media consumption. The campaign focused on transforming Blazers fandom into a social and culturally immersive experience rooted in shared identity and local engagement.
Sports As Shared Experience
Inside the Strategy
