Gatherwise Skincare is a farm-to-bottle skincare brand that approaches beauty through the lens of sustainability, transparency, and connection to nature. Working directly with the founder, my team developed a public relations campaign designed to increase awareness of the brand while preserving the authenticity of its slow beauty philosophy.
Overview
Client Communication Lead
Amaya Taylor, Anna Herzberg, Claire Robbins, Ellie Krewson
Campaign Strategy & Influencer Experience Planning
Stakeholder Communication • Strategic Positioning • Event Planning • Audience Research
ROLE
TEAM MEMBERS
FOCUS
SKILLS
The Gatherwise Farm Gathering Campaign
To bring Gatherwise’s slow beauty philosophy to life, I helped develop the Gatherwise Farm Gathering, an intimate creator event hosted at the brand’s Portland farm. The experience was designed to immerse local wellness and beauty creators in the brand’s story through guided skincare rituals, farm/product origin tours, founder storytelling, and hands-on product experiences.
The goal was to generate authentic creator content while introducing new audiences to the Gatherwise philosophy through trusted local voices.
Mood Board
Established the creative direction for the Gatherwise Farm Gathering, reflecting the brand’s farm-to-bottle model and slow beauty positioning.
Creator Research
Researched and evaluated creators based on audience alignment, content style, engagement quality, and overall fit with Gatherwise’s values.
Event Agenda
Designed the event experience to strategically balance education, creator relationship-building, and content creation opportunities.
My Role in the Campaign
Designing the Gatherwise Farm Experience
Audience Profile
Developed audience insights that informed creator recruitment, campaign messaging, and experiential marketing recommendations.
